Unfolds Jewelry is founded in 2017 and based in New York. The philosophy behind the brand is to represent various sides of contemporary women. No woman should be defined with one certain type because their roles and personalities are more complicated and sophisticated than what society thinks they are or who they should be.
The designer believes that "the most important relationship in our lives is the one we have with ourselves". UNFOLDS means to discover more about women, and encourages them to find the different beauties inside out.
Each chapter/collection has one element representing one side of woman, and telling one moment in her life.